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HoloLens launched in Europe a few months ago, and now Microsoft is getting some help in the trenches.

Microsoft will add seven new digital agencies, all of them in Europe, to the roster of companies designated to work with businesses to create commercial experiences for the mixed-reality holographic headset. These new agencies join 10 others in the HoloLens Agency Readiness Partner Program, including several in the Pacific Northwest.

The new additions to the program are …

Microsoft says existing agencies in the program have worked on HoloLens experiences for companies and groups including including Paccar, Lowe’s, Red Bull Air Race, CDM Smith, UK Police Forces, and Alstom. See the Paccar experience in the video above.

Microsoft HoloLens

Virtual reality headsets such as the Oculus Rift and HTC Vive have largely targeted consumer and gaming experiences. Microsoft has taken a different approach with HoloLens, which can put virtual images onto surfaces and scenes in the real world. Microsoft is positioning the HoloLens more for business applications at the outset. A Development Edition sells for $3,000 and a Commercial Suite for $5,000.

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