Forget the Kiss Cam. In Canada, they’re going for the Kiss-Up, eh?
Fans at the Canadian Tire Centre in Ottawa, Ontario, went to see an NHL hockey game between the hometown Senators and the visiting Canucks from Vancouver, B.C., on Tuesday night.
— Jyrki21 (@Jyrki21) October 18, 2017
By the 13:47 mark of the second period, they were being asked to cheer against not only Vancouver, but Calgary, Edmonton and Toronto, too, as the video screen above the ice urged fans to “Make noise for Amazon.”
In the contest to become home to the Seattle-based tech giant’s second North American headquarters, Canada’s national sport takes second billing (however briefly) to the sport of luring high-paying jobs.