Love trumps hate.
That’s the takeaway from a website called Trump With Love that allows users to type in more tender words than they’re perhaps used to hearing from President Donald Trump. Those words are strung together in short, fun videos using real footage of Trump.
The site was the brainchild of staffers at the Santa Monica, Calif., creative agency 180LA.
“His words seemed to bring the worst out in a lot of people,” 180LA executive creative director Eduardo Rafael told AdWeek. “We thought: What if they could do the opposite? What if the man we see shouting, pointing and scowling his words all the time was actually doing so to promote love and unity?”
The site is super easy to use and I tried a number of different words and phrases to get a Trump result that was extra loving, considering what I do for a living.
Click here to experience how that looks and sounds.
AdWeek said the site houses 30 hours of footage from Trump speeches, debates and interviews. A running counter says more than 16,000 messages of love have been created on the platform so far. Valentine’s Day is next Tuesday, so love is definitely in the air.
180LA’s Rafael Rizuto told AdWeek that the objective wasn’t to make a tool for people to use to make fun of the president, but — because: internet — that is certainly inevitable.
But who wouldn’t find the love in this?