Seattle-based Madrona Venture Group is one of the investors in a $60 million series C round raised by Silicon Valley’s Branch. Playground Ventures, a fund created by Android founder Andy Rubin, led the round according to TechCrunch.
Branch, which creates sophisticated linking software for websites and apps, is the second later-stage Silicon Valley startup to land an investment from Madrona this month. The VC also participated in cloud data startup Snowflake’s $100 million round.
Branch is focused on “deep linking,” that is links that work across all platforms and can provide deeper insights about who clicked and what kind of browser or app they were using. The links can be branded and attributed to specific organizations.
“We are pleased to continue investing and partnering with the Branch team,” Madrona Managing Director Tim Porter said. “They have emerged as a leader in the next generation of mobile technology and services that will help improve customer experiences in a broad variety of ways.”
Madrona was also an investor in Branch’s $35 million series B in early 2016.