Netflix. Hulu. Amazon Video.
The Microsoft-owned business social network, best known for displaying the career histories of tens of millions of people, may create or buy its own original video content shows, according to a report in The Information.
LinkedIn CEO Jeff Weiner made the remarks Friday at The Information’s Subscriber Summit in San Francisco, noting that shows such as reality TV hit “Shark Tank” is the style of programming that could resonate with LinkedIn users.
And while Weiner admitted to being “late” to video, the move could boost engagement on the social network, and possibly allow the company to grow its subscription revenue.
Apple is also among the tech giants looking to secure video programming, as the company is reportedly spending $1 billion to produce original content over the next year.
LinkedIn sold to Microsoft late last year for $26 billion, the largest acquisition in Microsoft’s history. In the interview, Weiner also discussed Salesforce’s attempt to buy LinkedIn, saying they would have been a different type of partner.
Correction: An earlier version of this story noted that LinkedIn was also considering bidding for NFL streaming video rights. That is not the case.