QFC is teaming up with Instacart to provide grocery delivery at most of its stores in the Seattle and Portland areas, furthering a partnership between the grocer’s parent company Kroger and the surging delivery startup.
QFC’s website now features a new delivery button for setting up an order through Instacart. Customers pick a delivery window, and Instacart shoppers can gather the groceries and deliver them within two hours.
In addition to its new alliance with Instacart, QFC stores also feature drive-up grocery options through Kroger’s ClickList program. That allows customers to make an order online and drive up to a designated area where employees bring groceries out to cars.
“By offering home delivery in addition to in-store shopping and online ordering for curbside pickup, we are listening to our customers who are telling us they want the convenience of shopping anyway they choose,” Suzy Monford, president of QFC, said in a statement.
As traditional grocers reckon with Amazon’s push into the grocery arena and its blockbuster purchase of Whole Foods Market for $13.7 billion, many have been driven in to the arms of Instacart. The latest is Albertsons, which just last week announced a partnership with Instacart. Kroger in November announced plans for Instacart-powered grocery delivery at its Ralph’s stores in southern California.
With the Albertsons deal, CNBC noted that Instacart has now signed up the top five grocers in the U.S.: Albertsons, Kroger, Publix, Ahold and H-E-B. Speaking at the 2017 GeekWire Summit, Instacart’s CEO Apoorva Mehta said the Amazon-Whole Foods megadeal has been a “blessing in disguise” for his company.
“At this point retailers are coming to us,” Mehta said. “When the Amazon/Whole Foods announcement happened, essentially every major grocery retailer in the country had an emergency board meeting and right after that board meeting they called us.”