In an appeal to binge-watchers everywhere, Greenpeace is using favorite Netflix characters to call out the streaming giant for its dependence on unrenewable energy.
In a new video, parodying Netflix ads, Greenpeace cuts together clips from “Stranger Things,” “Orange is the New Black,” “House of Cards,” “Unbreakable Kimmy Schmidt” and other hit originals.
“Netflix is always there for you,” the video says between clips. “You laugh together, you cry together, you call each other’s bullshit — like being powered by dirty energy.”
The video accompanies a Greenpeace report, which claims 30 percent of the energy generated by Netflix’s data centers comes from coal. That same report slammed Amazon for “keeping its customers in the dark” about the energy usage of its AWS data centers.
Greenpeace is asking Netflix fans to press the company to switch to 100 percent renewable energy. The video is part of the non-profit’s ongoing effort to raise awareness about the big carbon footprint of tech companies’ data centers.