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Brian Stevens, Google vice president of cloud platforms, at Google Cloud Next. (Via YouTube.)

No, the image above isn’t from a Microsoft event. That’s the Google Cloud Next conference in San Francisco this morning, where Google Cloud announced a new partner program designed to help companies running Windows migrate to its cloud computing platform.

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“Our goal isn’t just to be an OK Windows platform. We want to be a great Windows platform, and perhaps the best Windows platform,” said Brian Stevens, Google vice president of cloud platforms, announcing the new Windows Migration Partner Program at the event.

Describing the new program, he said, “We’ve partnered up with a number of top specialists that actually have great Windows expertise, as well as GCP (Google Cloud Platform) expertise, so they can help customers on their journey to move Windows environments to GCP.”

In addition to attracting companies making the shift from other cloud providers, the idea is to capture business from those shifting to the cloud from their own Windows-based server rooms and data centers. Microsoft still benefits from server licensing revenue in these cases, but the Redmond company would prefer to have these companies shift to its own Azure cloud platform instead.

Google earlier vowed to build “a cloud environment for enterprise Windows that leads the industry.” The company also previously announced pre-configured images for Microsoft SQL Server Enterprise and Windows Server Core on Google Compute Engine. Stevens today announced the general availability of SQL Server Enterprise, plus the beta of .NET for Google App Engine and Container Engine.

The Google Cloud Next Day 2 keynote is ongoing, available to watch below.

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