If you’ve ever wanted to be a sports broadcaster, there’s a new startup that is making it possible with technology.
SportsCastr.live launched today out of New York City and offers a live video streaming platform that lets anyone become a color commentator.
The company’s app and web product gives users a way to stream themselves with on-air graphics like live scoreboards, chat boxes, and picture-in-picture layouts as they talk about a given game going on, making it appear that they are live on TV. The real-time scoreboards are available for NBA, NFL, NHL, MLB, men’s college basketball, men’s college football, WNBA, and English Premier Soccer games.
Viewers, meanwhile, have a chance to find broadcasters from around the world and interact with the stream via clickable graphics. It gives fans another option for commentary that differs from what is aired on the professional broadcast.
“Sports are more fun when they’re social,” the website reads. “Connect with other viewers who are tuned in and live chat with the broadcaster. Regardless of where you are, you no longer have to be in the same room to enjoy the game with fans just like you.”
The stream doesn’t actually show live games and it remains to be seen if and how SportsCastr can work with broadcasters to integrate actual games into its product.
SportsCastr is backed by former NBA commissioner David Stern; famed Syracuse head men’s basketball coach Jim Boeheim; Washington Redskins Tight End Vernon Davis; and others.
“This platform will redefine what it means to ‘call a game,'” Stern, who has been an active investor since retiring, said in a statement. “Think about it: you can stream the game, watch it in VR, get real-time stats and info, etc. Now you can choose your broadcaster and that person has access to all the bells and whistles necessary to deliver a ‘network quality’ broadcast.”
SportsCastr is a joint venture between SGI Pixel, SGI MB, and IdeaQuest. The company employs 12 people and is led by CEO Kevin April, who previously co-founded SportsBlog, according to Ozy.