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Elemental Technologies is now AWS Elemental.

The company today officially announced its name change, which reflects Amazon’s $296 million acquisition of the Portland video processing company two years ago.

“This new name, logo and brand captures our customer promise: to help perfect the media experience for viewers, now and in the future,” Elemental CEO Sam Blackman wrote in a blog post. “We see tremendous opportunity and change coming to the media and entertainment market segment. New delivery approaches. Lower cost development. More agile workflows. All this adds up to better experiences for our customers, their development teams, and their bottom line.”

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