Element Data announced another acquisition today. The Seattle-area machine learning startup has purchased the technology assets and patents from Auguri Corporation, a small Silicon Valley company that describes itself as “a decision support software platform.”
Auguri employed six people and will shut down as a result of the deal. Its chairman, Fadi Micaelian, will join Element Data as its new senior vice president of innovation and partnership, and will remain in California.
Auguri’s customers included Boeing, the Department of Defense, and the United Nations. Ed Oates, co-founder of Oracle, was on Auguri’s board of advisors.
“As we continue to grow through strategic acquisitions that complement our framework, Auguri Corporation provides us the ability to deploy into large scale enterprise level customers,” Element Data CEO Geoff McDonald said in a statement.
The deal marks Element Data’s third acquisition this year. The 21-person company acquired the technology and team of PV Cube, a Seattle machine learning startup led by two vets of Microsoft Cortana and Bing, this past April. Last month, it bought the assets and patents of BehaviorMatrix, a Philadelphia startup that specializes in understanding the emotional responses audiences have to brands.
Element Data’s flagship product is a Decision Insights Computing Engine (DICE), which uses artificial intelligence and machine learning to help people make decisions based on a broad range of criteria.
In July, Element Data closed a $3.5 million funding round, led by returning investor Archibald Cox Jr., who also led the company’s $1.7 million seed round in April. Flying Fish, a new Seattle venture capital firm, also participated in the round.