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BitTitan CEO Geeman Yip
BitTitan CEO Geeman Yip accepts the award for Next Tech Titan at the 2017 GeekWire Awards (Credit: GeekWire Photos/Kevin Lisota)

At some point in the not-too-distant future, Geeman Yip imagines walking into a bar — sort of like the one we were camped out in before the start of the 2017 GeekWire Awards — and having some sort of heads-up display that could provide some information about everyone in view. Instead of walking around and squinting at everyone’s name badge to try and see if they work for a company you’d like to get to know better, you could just look out across the room and find the people you really want to meet.

This version of LinkedIn-meets-Tinder-meets-Google Glass might not be for everybody, but augmented reality and virtual reality applications are the next emerging tech breakthrough on Yip’s mind.

Yip’s company, BitTitan, which won the 2017 GeekWire Award for Next Tech Titan Thursday, builds software that allows companies managing data centers and providing services to their own customers to quickly identify when they are falling short of the service-level agreements they strike with those customers.

“The idea is that we find the problem before (the customer) finds the problem,” he said as we awaited the start of the awards at the Museum of Pop Culture in Seattle.

Managing modern infrastructure is, of course, very complicated, which is why a lot of companies push the task off to a managed service provider or consulting company. In turn, the service provider agrees to maintain a certain level of service depending on the customer’s needs.

But no one wants to be surprised when a system runs into trouble, or a customer is being overcharged for services they thought they were getting. BitTitan’s product allows those service providers to monitor their performance and fix any problems before it’s too late.

If we really do start augmenting our reality on a large scale, that means a whole lot of new workloads are going to need to be managed by the service providers that work with BitTitan. The company just unveiled the latest version of its product in April, which automates more of the tasks required to properly oversee a modern cloud computing service.

More: Revealed: Winners of the 2017 GeekWire Awards

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