Amazon this morning announced a new marketplace for companies to get their subscription offerings in front of the online retail giant’s enormous customer base.
Amazon said the service, which is called Subscribe with Amazon, offers companies the ability to customize their offerings and get exposure through Amazon’s search and recommendation features. For customers, the service represents a way to manage a variety of subscriptions in one place.
Some of the companies already on the marketplace include SlingTV, Dropbox, The Chicago Tribune and Consumer Reporters, among others. Subscribe with Amazon’s API gives each company the option of including introductory, monthly, and annual pricing options, as well as deals exclusive to Amazon Prime members.
In addition to being a titan in the e-commerce field, Amazon has sought to become a top marketplace for third-party sellers, and this new subscription service is an extension of that. We don’t know exactly how many third-party sellers use Amazon today, but back in 2015 that number was 2 million.
Amazon has become a big believer in the subscription model over the years. Its $99 per year Prime service is a primary driver for the company, and it offers numerous benefits to induce more people to subscribe. In order to get even more subscribers on board, Amazon introduced a monthly Prime subscription option last year, as well as a standalone subscription to its Prime Video service.