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Amazon today announced that it is now delivering from New Seasons Market to Prime Now customers in Seattle.

The grocery store, which just opened its first Puget Sound location in Mercer Island this past November, will accept orders from members of Amazon’s $99 per year Prime program, which already includes free two-hour delivery from places like PCC Natural Markets, Uwajimaya, and Bartell Drugs.

Customers can order from New Seasons from 8 a.m. to 10 p.m., seven days a week. Two-hour delivery is free; one-hour delivery is $7.99. Beer and wine are among hundreds of items available to purchase.

Prime Now customers can enter their zip code in the Prime Now site or app to see if they are eligible for a New Seasons delivery.

New Seasons also partners with Amazon in Portland for Prime Now deliveries.

Amazon offers Prime Now in 28 metro areas across the U.S. In addition to grocery items, members can order items from Amazon’s own warehouse, as well as restaurants. GeekWire toured a Prime Now delivery hub in Seattle last month to learn how Amazon makes its deliveries.

Amazon also announced today that is has expanded its service reach by more than double for Bartell Drugs since launching that partnership in November.

Amazon’s partnerships with traditional retailers are the latest example of the company blurring the line between online retail and brick-and-mortar shopping. In addition to new delivery services, Amazon is also opening its own physical bookstores and grocery stores.

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