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At Sensoria’s CES booth earlier this month.

Sensoria is adding two former Microsoft execs to its leadership team.

The Redmond, Wash.-based startup today announced that former Microsoft president Richard Belluzzo has joined the company’s board. Belluzzo was president and COO at Microsoft from March 2000 to September 2002; he left to become CEO at Silicon Valley-based Quantum for the next eight years. He got his career started at HP, where he worked for nearly 23 years.

Rick Belluzzo. Photo via Sensoria.

“Sensoria is a very early leader in what will be a large and dynamic market,” Belluzzo said in a statement. “It is a very interesting company in an up-and-coming field — wearables. There is no doubt that the company will make a significant impact.”

Sensoria also announced that Microsoft veteran Andrea Silvestrini is joining the company as its new CFO. Silvestrini spent 20 years at Microsoft, where he held regional CFO positions and was a director.

“Sensoria has delivered the Sensoria Core platform and is changing the landscape of the Internet of Things,” he said in a statement. “The potential for this company to partner with sports apparel and footwear industry is infinite.”

Sensoria has deep Microsoft roots already, as co-founders Davide Vigano and Maurizio Macagno both spent decades at the tech giant. They started Sensoria in 2011 and have developed an array of “smart” garments that can track your movements and measure how well you’re walking or running. The company recently updated its app with an artificial intelligence-powered real-time personal trainer. It partnered with Microsoft last year to develop “smart soccer boots” and partnered with Renault last year to build a smart racing suit for professional racecar drivers.

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