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President Barack Obama signs executive actions to strengthen enforcement of equal pay laws for women, at an event marking Equal Pay Day in the East Room of the White House, April 8, 2014. (White House Photo / Chuck Kennedy)

As part of its own efforts to advance the cause of equal pay among men and women, Seattle-based Zillow Group announced today that it is the among the latest group of businesses to sign the Equal Pay Pledge, an initiative of President Obama’s White House administration.

“Zillow Group is honored to sign the White House Equal Pay Pledge and join other companies who are committed to this effort,” Zillow Group COO Amy Bohutinsky said in a news release. “We believe in creating equal career opportunities for all men and women, and we believe in equal and fair compensation for all our employees. As a company, we invest significant resources to ensure that women and men are paid equally across similar and same positions, and we’re transparent with our employees in sharing this analysis and data.”

Zillow is one of 44 companies making the public acknowledgement to reduce the national pay gap. The White House says that more than 100 businesses have signed the pledge, and Wednesday’s signatories included Yahoo, Adobe, eBay, AT&T, Square and more.

A post on the White House website highlights President Obama’s efforts in regard to women’s equality and opportunity, including:

Equal Pay Pledge
(White House Graphic)

Zillow points out some of the benefits available to its nearly 3,000 employees which it says reflect a commitment to “encouraging work-life balance and supporting working parents.” Those benefits, as listed by Zillow in its release, include:

  • 16-week paid maternity leave.
  • $1,000 “Baby Bucks” to all new parents.
  • Designated nursing rooms with fully equipped hospital grade pumps and fridges in all offices.
  • Free overnight breast milk shipping for nursing mothers on business trips.
  • Free back-up child care and on-the-job educational opportunities to advance employees’ skill sets and career opportunities.

By signing the Equal Pay Pledge, Zillow says it is committing to conducting an annual company-wide gender pay analysis, reviewing hiring and promotion processes and procedures to reduce unconscious bias and structural barriers, and embedding equal pay efforts into broader equity initiatives.

Zillow Group CEO Spencer Rascoff attended a breakfast meeting with business leaders Wednesday hosted by the Seattle Metropolitan Chamber of Commerce, where he shared some of the key leadership lessons he’s picked up over the years. Seattle executive and investor Heather Redman introduced Rascoff, and her opening remarks shed a little more light on Zillow’s commitment to gender equity.

“One of the things you don’t hear very often about people, especially in fast-growing tech companies, is their attention to diversity,” Redman said. “And one of the things that Zillow has done a great job with is women in senior positions. Spencer is recognized by women around town, and by I hope more than just women, for really promoting and taking care of the women on his team. He’s got just a great group of women coming up in the organization.”

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