If you’re over 40, you probably don’t fire up Venmo on the daily. But for many millennials, it’s hard to imagine life before the money transferring app. “I’ll Venmo you” has become deeply ingrained in the 20-something lexicon and the idea of using cash to split payments is virtually out of the question.
On the rare occasion someone doesn’t have the app, their friends typically encourage them to download it to make splitting checks, paying rent, and any other peer-to-peer transaction easier. This process has propelled Venmo to ubiquity, becoming the standard among millennials.
On this episode of Generation App, we dig into what it is about Venmo that appeals so strongly to younger users and whether it’ll catch on with the older crowd. Listen below!