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The Apptentive team. Photos via Apptentive.
The Apptentive team. Photos via Apptentive.

Apptentive is on a roll.

Apptentive CEO Robi Ganguly.
Apptentive CEO Robi Ganguly.

The Seattle startup, which helps mobile app makers retain customers and boost reviews, today announced $3.6 million in funding led by existing investor Origin Ventures. Previous investor SurveyMonkey participated; Apptentive also raised cash from Vulcan Capital and Blossom Street Ventures.

The round, technically a “Series A-2,” could extend to $5 million. Total funding for the 5-year-old company is now $10.3 million.

Apptentive’s SDK helps clients like Nordstrom, eBay, Zillow, Microsoft, Sonic, Major League Soccer, IHG, Viacom, power in-app surveys and rating/review prompts. The company, which graduated from Techstars Seattle in 2012, says it powers more than 25 million in-app customers interactions each month.

The company’s revenue has doubled year-over-year. Apptentive CEO Robi Ganguly told GeekWire that profitability was “achievable” this year, but the startup decided to invest more given the sales growth.

“When the world’s largest companies clamor for your product in every touchpoint they have with consumers, it’s a good feeling,” he said.

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Ganguly added that Apptentive helps companies “understand their customers on a deep level.” They can go from understanding what mobile customers are doing, to understanding why they think, feel, and act in certain way, he said.

“With the data, feedback, and rich customer insights our product provides, people in all areas of the business — from product to consumer insights, marketing to executive leadership — are able to do their jobs better by making more informed decisions that they can be confident align with their customers wants and needs,” Ganguly explained.

The fresh cash will be used to help grow the company’s employee base from 30 to 55 over the next year. As a result of the funding, Origin Ventures Partner Brent Hill has joined Apptentive’s board. Previous investors in Apptentive include Google Ventures, Founder’s Co-op, Social Leverage, and Golden Venture Partners.

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