Twitter is killing the TweetDeck app for Windows, the pro Twitter client that it bought five years ago. But it is moving those development resources to improve TweetDeck on the web, starting with the login experience.
For advanced users, the death of a standalone TweetDeck app may come as a blow to their workflow. While Windows users will still be able to access TweetDeck features like a live-updating feed and scheduled tweets, they’ll have to turn to the web to do it.
Twitter project manager Amy Zima said in a post that the move will allow it to “better focus on enhancing your TweetDeck experience.” The post also announces one of those enhancements: a smoother login experience.
Users who are logged in to the main Twitter website or their analytics account will be able to load up TweetDeck without having to re-enter login credentials. The new login process lets users move more seamlessly between tools for tweeting and tools for monitoring tweets.
TweetDeck has long seemed like a forgotten appendage of the larger Twitter ecosystem, despite being the tool of choice for many pro users. Months after rolling out polls to all users on Twitter’s apps and main website, they still only have rudimentary support on TweetDeck. And TweetDeck’s emoji presentation doesn’t support the full emoji list that Twitter.com supports.
However, the ability to track multiple Twitter lists, schedule tweets, customize the look and layout, and a live-updating stream still make TweetDeck a popular client. According to Zima’s post, Twitter will continue to improve TweetDeck over time, which should ease the minds of some users. However, while the Mac TweetDeck app still exists, Twitter may focus its efforts on a browser-based version of the pro client.
TweetDeck for Windows will shut down on April 15. The updated login experience is rolling out in the “coming weeks.”