LAS VEGAS – Last year’s surprise CES exhibitor was the Girl Scouts, showing off their new digital cookie ordering program. The Girl Scouts are back at CES 2016 this year, highlighting Digital Cookie 2.0 and hosting a Girl’s STEM Summit to promote a future for girls in science and technology.
The latest version of Digital Cookie now includes a new interface and an extra layer of personalization that allows Girl Scouts to customize their own websites and sell their famous cookies through digital sales platforms.
A spokesperson at the Girl Scouts booth on the CES show floor noted that there are new ways for the girls to budget their money and track their marketing campaigns ways to customers, resulting in more back-end information to analyze. There is also a new focus on mobile.
The new Digital Cookie experience also has greatly expanded the geographic reach of people that the girls can sell cookies to, allowing them to ship cookies across the country.
We had a chance to speak with Mary, a 9-year old Girl Scout from southern Nevada. “Technology is actually fun to do because you can build robots,” she said. “You can go to different places and you can travel when you want to. You can use your cookie money to save animals, help homeless people and do other stuff.”