— Point Inside, the Bellevue, Wash.-based provider of digital in-store product location solutions, has announced the addition of three new executives as well as the promotion of another.
Giusti spent nine years at Oracle, building out the sales culture and bringing new technologies to market. He will help scale Point Inside’s sales and marketing departments in addition to bringing on additional retail partners. Giusti has served as a member of Point Inside’s strategic advisory board for several years.
Ferguson previously worked as CFO and director of operations for PicMonkey. He has also served as an advisor for numerous Seattle startups.
Priory spent 10 years at Lowe’s Home Improvement, leading initiatives in merchandising, store planning, store service, technology and strategy.
Watterson, one of the first employees at Point Inside as a senior product manager in 2009, will lead the business operations team and oversee cloud infrastructure on behalf of partners.
“Due to Point Inside’s continued success, we are expanding our leadership team to better support marketing, deeper integrations with store systems and our partner engagement team,” Josh Marti, CEO and co-founder, said in a news release. “As we help our retailer partners unlock the full potential of mobile with our StoreMode platform, we see the need for our team members to not only understand retail, but also marketing and technology.”
Editor’s note: Brandon Ferguson provides accounting services to GeekWire.
The move comes less than a year after Nelson was brought on as executive vice president and managing partner. She led the company’s work on T-Mobile, which famously involved hip-hop star Drake’s “Restricted Bling” Super Bowl ad. In her new role, Nelson will act as senior business lead on all accounts run out of Seattle.
Nelson previously worked at New York’s Droga5 and held account positions at 72andSunny and Goodby Silverstein & Partners, according to AdWeek.
“Diving into and leading the T-Mobile business has been a phenomenal experience,” Nelson said in AdWeek. “It is an amazing brand, with a really strong POV. T-Mobile is a brand, and business, which is pivotal not only to the Seattle marketplace, but to our agency. I am proud to continue to partner with T-Mobile and additionally, to now lead, grow and expand Publicis in Seattle.”
Ensor, a software architect with 20 years of experience in backend development, e-commerce, CMS, distributed systems and big data implementations, has been with Dev9 for over two years. In his new position he will lead the company’s services to enterprises requiring custom CMS implementations and e-commerce solutions.
Ensor is a called a “regular thought leader at industry conferences” in a Dev9 news release and he will be speaking in September at HippoConnect in Boston where he will join Dev9 client REI to discuss how the firm helped REI transform its digital commerce experiences.