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Edward Nevraumont
Edward Nevraumont.

General Assembly, the New York-based education company with an outpost in Seattle, has hired Edward Nevramount as chief marketing and revenue officer based in that downtown location.

Nevraumont has “focused his career on helping companies grow,” his LinkedIn says. He most recently led the marketing turnaround of A Place for Mom, creating the largest senior living referral service.

Prior to A Place For Mom, Nevraumont was an executive at Expedia, where he led marketing strategy, loyalty, attribution and database marketing. He created Expedia Rewards, the VIP Hotel programs, Expedia’s first landing pages team (conversion rate optimization), and the national Groupon partnership.

Nevraumont also spent four years working globally at McKinsey & Co., specializing in telecom and retail, and he worked at Dubble Bubble and Proctor & Gamble.

His responsibilities at General Assembly will include overseeing marketing, sales and admissions for General Assembly globally (U.S., Canada, U.K., Australia, Hong Kong, Singapore).

Zig Serafin
Zig Serafin.

— Qualtrics, makers of software that helps measure employee engagement, gather website feedback and perform market research, has appointed Zig Serafin, a veteran Microsoft executive, as the company’s chief operating officer.

Serafin has spent 17 years at Microsoft leading large teams and building product lines. Most recently he was a corporate vice president with responsibility for Office 365 Skype for Business. He also led the development of Microsoft’s artificial intelligence platform and personal assistant, Cortana, and previously served as general manager of Microsoft’s Tellme Networks.

Serafin will relocate from the Seattle area to Utah to lead operations at Qualtrics during what it calls “a time of rapid growth and international expansion.”

“We are excited to bring an industry luminary of Zig’s caliber on board as we continue growing aggressively,” Ryan Smith, co-founder and CEO of Qualtrics, said in a news release. “Qualtrics is scaling at an incredible rate and there’s no better person to help us add a new level of operational efficiency than Zig. He brings a wealth of experience developing products, scaling complex organizations, and building amazing teams.”

Serafin said he was thrilled to join one of the world’s most promising SaaS companies at a very exciting time.

“Few cloud companies make the leap to becoming a true enterprise platform, and Qualtrics has established itself as exactly that, growing at an extraordinary pace while remaining cash flow positive,” Serafin said in a statement.

John Koster
John Koster.

2Morrow, Inc., Kirkland, Wash,-based digital creators of programs meant to encourage behavioral change, has added two new members to its board of directors — Dr. John Koster, former CEO of Providence Health, and Eric Larsen, Entrepreneur in Residence at the University of Washington CoMotion.

Koster served as CEO of Providence Health & Services for 10 years. Prior to that, he held several leadership positions at health insurance plans, hospital systems, medical group, and consulting practices. Koster is an internist and emergency medicine physician as well as an author who also serves on the board of Banner Health and Sutter Health.

Eric Larsen
Eric Larsen.

At the UW’s CoMotion office, Larsen, an experienced entrepreneur, works with emerging Northwest companies seeking to scale by leveraging his experience in engineering, technology, finance, and business operations. He advises several companies and is an angel investor who has led multiple fund raising rounds. Previously, Larsen held several senior leadership positions at Quellos and BlackRock.

“2Morrow is extremely honored to have John Koster and Eric Larsen join our board,” CEO Brandon Masterson said in a news release. “John brings extensive experience in the healthcare provider and insurer space that will help guide our strategy as we serve those markets. His passion for creating systems that treat the individual is in solid alignment with 2Morrow’s values. Eric’s proven record in helping startups scale and create value will be invaluable as we move forward and grow 2Morrow as a Digital Health leader.”

Mark Ramberg
Mark Ramberg.

Footprint Labs, the enterprise chat platform that connects large organizations with their network of branches, stores, and franchise affiliates, has added Seattle tech veteran Mark Ramberg to its board of directors.

Ramberg is currently vice president of business development at Akamai Technologies. Prior to that, he spent more than four years as a GM with Amazon Web Services where he lead the global business for AWS’ activity in the digital media industry, helping media industry companies successfully adopt cloud based solutions.

Ramberg was a business development and marketing director at Microsoft for 10 years, from 2001-11. He was also a director of software development at Loudeye and a director of product management at Concur. He holds an undergraduate degree in computer science from the University of Washington and an MBA in technology management from the UW’s Foster School of Business.

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