It was an idea that was too good not to steal.
The new super-convenient convenience store concept Amazon Go is the subject of a new parody video which reveals a competitor to Amazon’s “checkout-free shopping experience.” It’s called Anything Goes, and it’s not quite as high-tech as the Seattle-based online retailer’s revolutionary idea.
The new video opens with the same voiceover dialogue as Amazon’s real Go video.
“Four years ago we started to wonder. What would shopping look like if you could walk into a store, grab what you want, and just go?”
For Anything Goes, that also means not having to pay for anything.
“My whole life I’ve been stealing movies and music online, so, why not food?” says one guy in his product testimonial.
Unlike Amazon Go, which uses “deep learning algorithms, sensor fusion and fabricated technobabble to track your every move,” Anything Goes says you don’t even need to use its app to enter a store. Just avoid security cameras and start taking things. Anything Goes relies on a patented technology called “stealth.”
Anything Goes provides complete automation every step of the way — “as you leave the store, your items will be totaled for you, by a police officer” — and it’s not confined to a single store in Seattle. Steal stuff anywhere!
The video comes from the minds of the folks at Rooster Teeth, whose 10-year-old YouTube channel boasts more than 9 million subscribers.
Amazon Go, which created a big buzz last week, is Amazon’s latest brick-and-mortar move. As GeekWire reported, the store logs customers in when they walk through the door, knows instantly when they pick an item up from the shelf, automatically tallies what they put in their carts or shopping bags, uses past purchases to improve their shopping experience, and seamlessly charges their accounts when they walk out — no need for checkout lines — making it nearly frictionless to buy something.