T-Mobile added 8.3 million customers last year, with 2.1 million added in the last quarter alone, stats that the company announced in a formal release this morning. But if you want to full picture of how the company is doing, T-Mobile wants you to follow CEO John Legere on Twitter.
As part of the press release and official Securities and Exchange Commission filing, T-Mobile urged investors to keep up with its official Twitter investor relations account and Legere’s personal accounts on both Twitter and Periscope for the most up-to-date information.
“The information we post through these social media channels may be deemed material,” the release said. “Accordingly, investors should monitor these social media channels in addition to following the Company’s press releases, SEC filings and public conference calls and webcasts.”
The SEC made it clear that companies can use Twitter to disseminate investor information all the way back in 2013. However, investors need to be alerted to which accounts would provide those disclosures. This marks a formal announcement from T-Mobile, which will now likely post more financial information through Twitter.
Many in the tech world are well aware of Legere’s Twitter account. When not bombastically touting the latest Uncarrier moves, the CEO often engages other carriers by gloating about T-Mobile sales figures or picks fights with presidential candidates. Legere claims to write all his own tweets.
“I take every Tweet that comes in and I read it,” Legere told GeekWire in 2014. “I wake up in bed, and I do Twitter for an hour and a half just to catch up.”