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T-Mobile CEO John Legere on the Un-carrier 11 live stream.

T-Mobile confirmed this morning that it will allocate shares of its own stock to its postpaid wireless subscribers in a new move to designed to boost customer loyalty.

CEO John Legere announced the “Stock Up” plan as part of the company’s “Un-carrier 11” event this morning. Customers who download the company’s new T-Mobile Tuesdays giveaway app will receive a single share of company stock, and they will receive one additional share, up to 100 a year, for each new customer they bring to the company. Subscribers who have been with the company for five or more years will receive two shares for each new customer referral.

The shares are free, and customers can sell them whenever they want, the company says.

In addition, T-Mobile announced plans to launch weekly giveaways for food, movie tickets, game gear and other items as part of the T-Mobile Tuesdays app, starting this week.

“Carriers, they want to screw you,” said Legere in one of his trademark digs at the company’s rivals, Verizon, AT&T and Sprint. “We just want to take you to dinner and a movie.”

The company also said that T-Mobile customers will start getting an hour of free WiFi access on their phones on every domestic flight via Gogo.

Spurred by the arrival of Legere in 2012, the “Un-carrier” announcements over the past few years have ranged from unbundling the cost of the phone from a wireless plan to the Binge On streaming deal. They’ve helped T-Mobile add more than 1 million customers in each of the past 12 quarters as the company has established itself as the nation’s third-largest carrier.

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