Hiya, in its full form, is coming to the iPhone.
Hiya, a Seattle startup that spun out of Whitepages in April, helps smartphone users identify callers, automatically block spam, avoid fraud, and search businesses.
Its previous iPhone app was limited to spam reporting, a spam-check dialer and reverse phone lookup. Thanks to Apple’s iOS 10, released today, Hiya is now able to utilize the software’s CallKit framework to provide the complete call and spam blocking experience.
The company says its app, also available on Android (4.6 star rating with more than 250,000 reviews), provides more accurate and better real-time results compared to similar iOS apps. Hiya not only works for incoming calls but also warns users about potentially fishy outbound calls.
Hiya is entirely on mobile — its popular app was previously called Whitepages Caller ID — and has a worldwide footprint in nearly 200 countries with more than 1.5 billion unique numbers in its global database.
Editor’s note: This story and headline were updated to reflect that Hiya first debuted for iOS in 2015.