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PlayFab CEO James Gwertzman.
PlayFab CEO James Gwertzman.

PlayFab is raising more cash to help grow its online gaming support platform.

PlayFab CEO James Gwertzman said that the Seattle startup has raised $3.1 million of a new round. Total funding to date for the 3-year-old company is now north of $13 million, which includes a $7.4 million round in February 2015 from investors like Madrona Venture Group, Startup Capital Ventures, Orbitz CEO Barney Harford and PopCap co-founder Jason Kapalka.

Gwertzman didn’t reveal the investors in the new round.

PlayFab provides back-end support for game studios and offers services like data storage, friend lists, leaderboards, custom game server hosting and in-game purchasing for clients ranging from small independent studios to major publishers.

The company services more than 350 live games with more than 26 million monthly active players. It works with studios like Angry Birds-maker Rovio, Capcom, Bandai-Namco, Atari, and more. There are more than 120 million player accounts in its system.

“Our vision hasn’t changed since we started PlayFab in 2014 — we provide a back-end platform for game developers that provides the tools and services they need to operate their games post-launch,” Gwertzman said. “We’re powering games today on virtually every platform out there, including iOS, Android, PC, Xbox, Playstation, and even VR.”

PlayFab spun out from Uber Entertainment, another Seattle games company. Gwertzman started the company after working for eight years at PopCap, which sold to Electronic Arts for more than $750 million in 2011. His co-founder is Matt Augustine, who previously worked at Uber Entertainment and Microsoft.

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