Seattle startup Amplero has picked up $8 million in fresh capital, money that the spin out from Globys will use to accelerate marketing efforts and bolster the team. Some heavyweight backers participated in the series A funding, including Salesforce Ventures, Seven Peaks Ventures, Wildcat Venture Partners and John Stanton’s Trilogy Equity Partners.
“Between our revolutionary product, this infusion of smart capital and our world-class team, we couldn’t be more eager to accelerate our go-to-market strategy and enable marketers to achieve what’s not humanly possible,” said Olly Downs, CEO and data scientist at Amplero in a press release.
Downs previously served as chief scientist at AdReady, Atigeo and Mindset Media, and he also worked as principal scientist at Microsoft traffic navigation startup INRIX. He holds 29 patents.
Amplero has already met with success helping telecommunications companies boost revenue and reduce churn, and with the new money it intends to expand into areas such as banking, gaming and software.
Contextual marketing company Globys spun out Amplero in April of this year, touting the company as having developed the very first “predictive customer lifetime value management platform.”
The company notes on its Web site:
At Amplero, we believe in harnessing the power of technology to enable marketers to achieve what’s not humaly possible, while freeing them up to spend more doing the jobs they were hired to do (developing new marketing programs or new creative direction) and less time managing the parts of their job they hate (managing control groups, measuring statistical validity, applying test winners to their many campaigns, etc.).