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LiquidPlanner CEO Liz Pearce will kick things off on Friday.
LiquidPlanner CEO Liz Pearce.

LiquidPlanner is raising more cash to continue building its online project management platform.

The Seattle startup just reeled in an additional $2 million in funding from existing investors like TVC Capital and angel investors like Geoff Entress.

LiquidPlanner CEO Liz Pearce told GeekWire today that her company just came off one of the most successful months in its 9-year history, adding new customers like GE Aviation and Daimler Trucks North America that are utilizing LiquidPlanner’s online tools.

The 65-person company, which increased revenue by 40 percent in 2015, last raised funding in May 2014 when it reeled in $8 million that was used to develop new product features and to build out sales and marketing strategies.

“This additional capital is really to support the continued investment in those same areas,” Pearce said.

liquidplanner1Pearce, who was named CEO of LiquidPlanner in 2012 and will speak at Friday’s GeekWire Startup Day about building a lean company, noted how some of her company’s competitors have raised upwards of $100 million.

LiquidPlanner, meanwhile, has remained the underdog in the market given its relatively modest $13.5 million in funding to date. But the company, founded in 2006 by former Expedia vets Charles Seybold and Jason Carlson, has continued its success.

“From a market standpoint, we are running very lean,” Pearce noted. “We are happy to do so because it makes us more creative and more disciplined. This new capital, in the grand scheme of things, may not seem like a lot. But because we understand the unit economics of our business, it’s the amount we need at this point to take the business forward.”

Pearce added that she’s more bullish about LiquidPlanner’s business outlook than when she joined three years ago.

“It’s a testament to the great team we have in place,” she said.

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