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Liz Pearce

LiquidPlanner, the Bellevue-based project management software company, this morning named a new CEO — Liz Pearce, 35, a marketing specialist who previously worked as the company’s chief operating officer and, before that, as its vice president of sales and marketing.

Charles Seybold, the company’s co-founder and previous CEO, will become the company’s chief product officer. Seybold says the promotion of Pearce will let him focus on his strengths: design, user experience and product management.

In a blog post this morning, Seybold tells the story of how Pearce has made her mark on the company.

“Liz started working with my co-founder Jason Carlson and I very early in the venture. This was that point where we ‘tech guys’ realized we should talk with someone who knew something about marketing BEFORE launching the product. Glad we did.

“Liz wrote the initial market-sizing analysis for our investment pitch. It was so good we asked for a little more help, which quickly turned into a full-time gig. It’s a classic story of hard work and commitment. Liz defined the brand (notice how she and the product have the same initials, hmmm). She built the go-to-market plan and marketing operations from scratch. She set the organization’s standards for customer support. She built the sales process from scratch. She became a Director and then a VP. She’s hired an outstanding team. Last October she became our COO and transformed our back office operations. With these credentials and six years of LP experience, I could not think of anyone better to be steering the ship.”

Seybold notes that the company is in the midst of building the fourth generation of the LiquidPlanner product, and designing the fifth. “I love working with customers and engineering and want to focus more of my time on those things than the CEO role allows,” he writes.

Here’s the official news release from the company. Follow Pearce on Twitter @lizprc.

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