Kanye West has a message for Apple Music and Tidal: Figure out your “bullshit” ’cause I can’t wait much longer.
He expressed his frustration at the Seattle stop on his Life of Pablo Tour last night, before performing “Pop Style,” by Drake.
Kanye told the crowd that he and Jay Z were on the original track but neither appears on the album version because of Drake’s exclusive streaming deal with Apple Music. Jay Z also wanted to be deferential to the rapper Meek Mills because of ongoing beef between him and Drake.
“Out of respect for Meek Mills he didn’t want to be on the track,” Kanye said. “And I said, ‘look I’ll call Drake, I’ll call Meek. We gotta squash this shit. We’ve gotta let people have this song.’ But then it went out of that territory and it went into some Tidal, some political shit, some shit about percentages on songs.”
(Note: The video below contains profanity).
— iker (@IkerLopez27) October 20, 2016
Kanye also said streaming politics are the reason “there will never be a Watch The Throne 2,” a follow-up to the album he and Jay Z collaborated on in 2011.
“You know why… ’cause of some Tidal/Apple bullshit,” he said.
It’s not the first time Kanye has criticized the rivalry between the two services. In July, when rumors were swirling about Apple Music acquiring Tidal (which is owned by Jay Z) Kanye posted the following tweetstorm:
Jay Z’s Tidal has exclusive release deals with his wife Beyoncé and a host of other stars, though their music usually becomes available on other services after a few weeks. Apple Music, meanwhile, has deals with Drake, Taylor Swift, and others. Spotify, the leader in music streaming, appears to side with Kanye. The company has come out against exclusive deals with artists.
There’s also a dark horse in this race. Last week, Amazon Music Unlimited launched with a catalog of tens of millions of songs and a competitive pricing model. Yesterday, Amazon announced an exclusive streaming deal with country star Garth Brooks. He’s not quite on par with the hip-hop royalty other streaming companies have landed but he has a massive following in his own right.
As competition among streaming services heats up, we’re likely to see more exclusive deals to help each company gain an edge. Kanye, for one, is not impressed.
“I can’t take this shit,” he told Seattle Wednesday.