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Capture helps news media gather social media posts.
Capture helps news media gather social media posts.

Tagboard today announced that it will acquire Capture, a social media publishing platform used by news media based out of New York City.

tagboard-logoFounded in 2012, Capture helps news and media publishers find relevant social media content for their websites, TV stations, and other properties. Its software helps customers like CNN and The Weather Channel streamline the process of filtering through public posts and requesting permission to publish the content. Capture, which has raised more than $6 million, also offers a live video publishing platform.

Tagboard, a hashtag display company founded five years ago in Redmond, Wash., will incorporate Capture’s software into its own product offering and retain Capture’s brand. Tagboard will turn Capture’s New York City office into its own; most of the Capture team, including CEO Jordan Osher, will work for Tagboard from there.

Terms of the deal were not disclosed.

“Tagboard supports our vision and aligns with our goals of being the best platform for enterprise social,” Osher said in a statement. “It’s a dream come true for us to be able to join the company we view as an industry leader.”

Tagboard has become a leading hashtag aggregator in the social media world. Its software is utilized by clients like Microsoft, Adidas, Nordstrom, and more who use Tagboard to surface and display relevant tweets, Instagram photos, and other user-generated social media posts.

This marks the third acquisition for Tagboard and second this year, as the company swooped up fellow Seattle startup Ziibra in May to grow its e-commerce integrations on social media. Tagboard employs more than 50 people worldwide and has raised $4 million to date.

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