Snapchat, more commonly known by the over-30 crowd as “that sexting app,” is experiencing a meteoric rise. The app has an estimated 200 million monthly users and is the fastest-growing social network.
The app has seen explosive growth among 18- to 29-year-olds. That popularity with millennials has made Snapchat especially attractive to brands, eager to reach younger audiences.
But despite all this success, the self-destructing photo chat app continues to bewilder older generations. This week, on Generation App, we make the case for the chatting tool that GeekWire’s John Cook lambasts as “a complete waste of time.” Listen below!