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Another day, another Starbucks cup controversy.

But this time, critics of the cup aren’t attacking Starbucks for its supposed liberal agenda. They’re taking a stand to protest the wastefulness of the cups.

Stand.earth, an environmental non-profit, released a video that accomplishes a rare two-pronged victory — calling out bad behavior from a corporation and making fun of hipsters. It features Spencer, an inexplicably scruffy chap who loves Starbucks cups because of their ephemeral nature.

“It can’t be re-used, it can’t be recycled, it exists for one moment in time and it exists just for me,” he says.

The video was created by Erika Share, former Senior Editor at The Onion and Anthony Easton, former managing editor of ClickHole.

It takes about 20 years for the standard paper cup to break down and the majority of Starbucks cups are not made from recycled paper. Starbucks has agreed to test a new kind of recyclable coffee cup in the U.K. but Stand is hoping its #bettercup campaign can expedite things.

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