Amazon broke its own sales record on Cyber Monday for first-party devices like the Echo and Fire TV stick.
The e-commerce giant said Amazon device sales — which include the Echo, Echo Dot, Fire TV Stick, and Fire tablet — were up more than 2X on Cyber Monday compared to last year. It was the “best-ever holiday shopping weekend” for Amazon devices; that includes sales from Thanksgiving through Cyber Monday.
Amazon made a similar announcement after Cyber Monday last year, noting that sales of its first-party devices tripled compared to 2014.
As custom for the company, Amazon didn’t reveal specific data about total orders or total revenue from this past weekend. But it did note that sales of Echo devices were up 7X from Cyber Monday last year; Fire tablet sales were up 2X; and Fire TV sales were up more than 2.5X.
“Fire TV continues to be the No. 1 streaming media player in the U.S., across all retailers,” Amazon said in a press release.
Amazon added that those four devices were the best-selling products from any manufacturer in any category across the entire website.
This year, the company discounted its first-party devices — $40 off the $140 Echo; $10 off the $50 Dot; $10 off the $40 Fire TV stick, $30 off the $90 Fire HD 8 tablet, etc.
Last year, Amazon said that customers ordered more than 54 million items worldwide on Cyber Monday, which was a record-breaking 629 items per second. The company likely surpassed those numbers this year; Amazon announced Monday that the company was “on pace to have our best Cyber Monday in history.”
Amazon also said on Monday that Black Friday 2016 order volume exceeded Black Friday 2015 and orders via its mobile app are on pace to surpass those from Cyber Monday last year.