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(L-R Jason Needham, CMO; Paul Allen, CTO; S. Somaseagar, Venture Partner; Tom Hull, CEO)
Left to right: CloudCoreo’s Jason Needham, CMO; Paul Allen, CTO; Soma Somaseagar, venture partner; and Tom Hull, CEO. Madrona Venture Group photo.

CloudCoreo, a Seattle-based startup in the cloud-management arena, has received a $2.9 million seed-stage investment led by Seattle’s Madrona Venture Group, with participation from Divergent Ventures, Aristos Ventures and Data Collective.

The company will use the funds to help with product development and is recruiting software and DevOps engineers. Soma Somasegar, a venture partner at Madrona and former Microsoft executive, will join the company’s board of directors.

CloudCoreo’s sparse website says only that it is “working on a next-generation cloud-management platform . . . to enable DevOps and SecOps teams to scale efficiently within and across cloud providers.”

CEO Tom Hull yesterday declined to provide further details, saying only that “we’re huge believers in the public cloud, and as enterprise moves more apps there, there’s a need for automation to help with the entire infrastructure.”

He acknowledged that “there are a host of management platforms out there” but wouldn’t compare CloudCoreo’s offering to competitors. The company is set to debut its first product at re:Invent, Amazon Web Services’ conference being held November 28 through December 2 in Las Vegas.

Tom Hull, CEO of CloudCoreo
Tom Hull, CEO of CloudCoreo

CloudCoreo has received a total of $2.9 million to date and has a staff of about 10 people, Hull said. The name is short for “cloud choreography.”

A bit more can be gleaned from the company’s sole job posting, which seeks a back-end developer who is skilled in Ruby or GO on Linux, has worked with containers and AWS and wants to “help enterprises moving to the cloud avoid downtime and attacks.” It adds, “The DevOps process is challenging to implement well. CloudCoreo fixes DevOps.”

The company was founded by industry cloud veterans and serial entrepreneurs Hull, Jason Needham (CMO) and Paul Allen (CTO). Hull and Needham previously founded Union Bay Networks, a cloud networking and security company, which was acquired by Apple.

“As the cloud infrastructure world embraces micro-services and containers to build and deploy at-scale distributed services, a comprehensive devops solution that enables companies to automate and secure the entire cloud operation across multiple cloud and hybrid cloud environments is a must-have solution,” wrote Somaseagar in a blog post. “CloudCoreo is doing just that and has already proven itself to be an invaluable product for many of its early customers.”

Prior to Union Bay, Hull and Needham were senior executives at Seattle’s F5 Networks, whose BIG-IP product line powers some large enterprise data centers. Hull in particular has a long history with Madrona, having worked with Madrona-backed companies Visio and Impinj as well as Union Bay.

Allen has worked in DevOps for over eight years. Before co-founding CloudCoreo, Allen led the early adoption of AWS at companies including Convio and Blackbaud.

Updated to reflect accurate amount received.

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