Bounce Exchange, a New York-based marketing software company, has acquired direct marketing startup GoChime for an undisclosed amount. The acquisition was announced Tuesday and though the terms will be kept under wraps, GoChime CEO Austin Evarts describes the cash and stock deal as “a great outcome for all parties.”
GoChime graduated from the Techstars Seattle startup accelerator in 2011, attracting the attention of high-profile investors, such as Pioneer Square Labs co-founder Geoff Entress and former BigDoor CEO Keith Smith. They were among several investors in a $630,000 round that GoChime raised shortly after graduating from the incubator.
“That was a huge role in what got us here,” Evarts told GeekWire via phone this afternoon. “We’re based in New York City now but if it wasn’t for Techstars we wouldn’t have made it this far.”
GoChime is an online marketplace that connects individuals with brands, based on information they post to their social media channels. Under the Bounce umbrella, GoChime will be converted into a product called “Behavioral Audiences.”
The acquisition will allow Bounce Exchange to continue to build out its behavioral marketing offerings. GoChime’s product helps Bounce compete in the business-to-business marketing space.
“We’re fully integrated into Bounce Ex’s team here,” Evarts said. “We’re working on building the new version of the product and integrating our customers over. We have a lot of work ahead of us but we’re able to take what we’re doing with GoChime and really apply it to the massive scale that is Bounce Exchange. That’s something we’re really, really excited about.”