[Correction: This post has been updated to reflect that two pilots, not three, will stream on Twitch, and one of the shows is different than previously reported.]
Amazon Studios plans to screen two original pilots on Twitch, in the most visible integration between the two services since Amazon’s $970 million acquisition of the streaming giant two years ago.
Twitch says it will stream “The Tick” and “Jean-Claude Van Johnson” for 24 hours on Aug. 31, 12 days after they premiere on Amazon Video.
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“These Twitch broadcasts will tap into the social video aspect of the platform by featuring a 24-hour live interactive period beginning on 8/31 (time tba) with the ability for the community to provide feedback in chat and via a survey,” a Twitch spokesman says via email. “The showcase falls under the Twitch Specials program that is designed around providing new content experiences aligned with the interests of the community. It will also allow us to further test our closed captioning capabilities as we strive to make Twitch as accessible as possible.”
Amazon released the premiere dates for its fall pilots and returning series yesterday, timed with the TCA press tour.
Until now, Amazon’s influence on Twitch has been subtle. Shortly after the acquisition deal, Twitch CEO Emmett Shear said Amazon’s offer was persuasive because it allowed the streaming company to maintain its independence.
But Twitch has evolved in the past two years, expanding beyond its core gaming content with new verticals like Twitch Creative. To celebrate the launch of that channel, Twitch streamed every episode of the famous PBS show “The Joy of Painting,” with Bob Ross. That marathon brought in 5.6 million viewers. A few months later, Twitch rolled out its food channel with a 24/7 marathon of Julia Child’s iconic cooking show, “The French Chef.”
If Twitch wants to continue broadening its reach, then streaming a few Amazon Originals seems like a logical next step. It deepens the relationship between the two Amazon products and adds a new type of content for Twitch.