Amazon is looking to provide relief to people embarking on one of the more stressful retail experiences in life: buying a car.
The Seattle-based tech giant Thursday introduced Amazon Vehicles, a new section of its website that includes specifications, prices, images, videos, and customer reviews for thousands of new and classic cars. In addition, prospective buyers can ask owners questions about their cars.
One thing users can’t do with this new feature is buy a car directly.
“Our goal is to support customers during one of the most important, research-intensive purchases in their lives by helping them make informed decisions every step of the way,” Adam Goetsch, director of automotive at Amazon said in a statement. “Amazon Vehicles is a great resource for customers who are interested in car information or looking for a broad selection of parts and accessories — all enhanced by the ability to tap into the knowledge, opinions, and experiences of other car owners within the Amazon customer community.”
This isn’t Amazon’s first foray into the vehicular realm. Amazon Automotive allows users to upload information about their vehicles and find the right parts to keep them up to speed. Amazon says more than 35 million people have saved their cars on the site. Parts are eligible for Prime shipping, and in 27 markets gearheads can get parts the same day.
Amazon earlier this week unveiled a new program called “Prime Now. Drive Now,” which lets L.A. and Orange County members of Amazon’s $99 per year Prime program book 45-to-60-minute rides in the 2017 Hyundai Elantra. Members who schedule test drives with the new program can select any pickup location through Amazon’s Prime Now portal and a Hyundai dealer will arrive with the vehicle. Participants will be directed to a local dealership if they want to purchase.
Car shopping can be pretty much the worst, and more people are looking online as an alternative to dealing with a dealer. Thousands of cars are available on Craigslist and local competitor OfferUp. Even dealerships understand the online trend. Many have internet sales departments that savvy buyers can use to compile bids from several different dealers.