Amazon says customers are taking to Dash Buttons to quickly restock their favorite items, and now the company has added more than 60 new brands.
Amazon said Monday Dash Button orders are up five times over the last year. The company has added Bai, Cheez-It, Folgers, Fresh Kitty, Meow Mix, Milk Bone, PoopBags, Pop-Tarts, Powerade, Purrell Hand Sanitizing Wipes, ZonePerfect and others to its lineup of more than 200 buttons.
“We’re thrilled to see more and more Prime members experiencing the convenience of Dash Button and restocking their everyday essentials with a simple press of a button – from toilet paper to coffee and dish soap to snacks,” Daniel Rausch, Director of Amazon Dash said in a statement. “As a result, we’re seeing exponential growth for the program and orders increased over five times in the last year,” said Daniel Rausch, Director of Amazon Dash.
For some brands, like Hefty, Peet’s Coffee, and Arm & Hammer, the majority of orders are coming from people using their Dash Buttons for quick refills, Amazon said.
In addition to its U.S. expansion, Amazon launched its first international Dash Buttons in Austria, Germany, and the U.K. in August, and the company said buttons for a majority of brands there sold out the first day.
The buttons cost $4.99 each, but you get that back as a credit when you make your first order through one. GeekWire has tried out both the regular Dash Buttons as well as the Internet of Things button, which users can program to do a number of different things.