Trending: Why Amazon is suddenly going on the offensive amid a growing techlash

screenshot_1814Amazon is adding “Featured on Product Hunt” badges to selected products on its Amazon Launchpad startup e-commerce portal as part of a newly announced partnership with the San Francisco-based product discovery company.

producthunt
An example of a Product Hunt badge on Amazon Launchpad

The partnership includes a Product Hunt section on the Amazon Launchpad site. The badges on product pages also note the number of upvotes received for specific products from Product Hunt users. Initial examples include the eero home Wi-Fi system and Automatic connected car adapter.

In addition, Amazon says Product Hunt will start including an option for users on its site to purchase specific products from Amazon.

It’s the second high-profile partnership for Amazon Launchpad in recent weeks, following the launch of its “Kickstarter Collection” in July.

Amazon Launchpad is designed to let startups easily sell and market their products on Amazon.com. The e-commerce giant rolled out Launchpad last year in partnership with venture capital firms, startup accelerators, and other crowdfunding platforms.

Previously: Q&A: Product Hunt COO Corley Hughes on the emergence of ‘tech’s new tastemaker’

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