T-Mobile’s Music Freedom and Binge On programs are expanding again today, bringing the total number of services available through the data-saving programs to more than 100.
Music Freedom, which lets users stream music without it costing them extra on their data plans, now covers Amazon Music and ESPN Radio in addition to long-time inclusions like Spotify and Apple Music. Binge On, which is the video version of the data-saving system, added Dailymotion, EPIX, Nickelodeon, Spike and TV Land to the list of no-data streaming options.
In the above video, T-Mobile CEO John Legere claims that T-Mobile customers have streamed more than 90 billion songs through Music Freedom since its 2014 launch, with an average of 210 million songs streamed per day. Binge On has seen 190 million hours of video streamed for free, and Legere claims customers are watching twice as much video now that it is free.
The growth of these data-saving programs hasn’t been a smooth ride, however. While criticism of the Music Freedom program started with its launch, it wasn’t until T-Mobile added Binge On to its portfolio that claims of going against net neutrality really took off.
However, while Google voiced concern for the program early on, it eventually overcame those objections and joined Binge On.
The program has even garnered praise from other streaming media CEOs. And while the FCC requested more information on the program from T-Mobile, it hasn’t done anything to slow the expansion thus far.
