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Our first Drizly delivery in Seattle.

Drizly, the Boston-based startup that helps people get booze delivered, today announced a $15 million investment round led by Polaris Partners.

Drizly app
(Via Drizly)

The four-year-old company, now in 23 markets across the U.S. and Canada, is the “Uber for alcohol,” giving customers an easy way to get beer, liquor and wine to your house within one hour. The fresh cash will be used to expand in new cities both in the U.S. and around the world. Total funding to date for the 60-person company is $32.8 million.

Drizly, which is on track for a 4.8X year-over-year growth in users, orders, and revenue, makes money by licensing software to liquor stores, which can then accept orders from the app. The company wants to build the biggest online catalog of booze available for delivery in the country and become the de facto e-commerce shop for online alcohol sales. Its focus for now is on-demand deliveries, but Drizly also plans to offer scheduled next-day deliveries, which will expand its product offering.

That could help Drizly outpace competitors, one of which is Amazon, which debuted one- and two-hour delivery of beer, wine and liquor through its Prime Now service last year in Seattle.

Drizly shared Seattle-specific stats with GeekWire, noting that “Seattle residents drink more evenly across all categories, but specifically drink more beer and liquor than the national average.” From Drizly:

Based on purchases, the following categories are representative of the percentage of orders.

All Drizly Markets (to date):
– 39% of all purchases are for Wine
– 29% of all purchases are for Beer
– 19% of all purchases are for Liquor
– 13% of all purchases are for Extras

In Seattle (to date):
– 27% of purchases are for Wine
– 35% of purchases are for Beer
– 24% of purchases are for Liquor
– 14% of all purchases are for Extras

Seattle’s “thirstiest” neighborhood, according to Drizly order data, is the 98101 zip code, which is at the heart of downtown Seattle and includes Pike Place Market. The top items in that zip code are Stella Artois; Rainier; and Blue Moon Belgian White.

Other top neighborhoods include 98109, which covers Queen Anne. The top items: Monopolowa Vodka, Gruet Brut, and Sierra Nevada Pale Ale. Coming in third place is 98121, or Belltown, with these top drinks: Bulleit Rye, Rainier, Stella Artois.

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