LAS VEGAS — The Consumer Electronics Show is known for over-the-top marketing stunts. And the biggest and boldest we’ve seen so far comes from none other than Snapchat, the fast-growing social messaging service that is valued at more than $10 billion.
The company has placed its yellow and white ghost logo smack in the middle of the Luxor, the iconic Egypt-themed casino on the Vegas strip.
CES attendees can’t miss the yellow and white logo as they travel between conference venues, and some have wondered whether it is some sort of Snapcode, which lets users add friends. But it does not appear to be scannable given its size.
Snapchat likes these types of publicity stunts, since we discovered their billboards in Seattle a few months ago, a clue that eventually led us to pinpointing their new engineering center in Seattle.
Will anyone top the Snapchat stunt at CES this year? We’ll be watching, and we’ll let you know if we see anything else.
— Axel Telzerow (@CB_Telzerow) January 5, 2016