Way before the hullabaloo of the Apple Watch, there was the Microsoft SPOT smartwatch.
Thanks to Vice’s Motherboard unearthing this cinematic gem, we find out that not only did Microsoft have a smartwatch, the company even made a commercial for it. The ad shows a slicked-up business guy pulling into Vegas for a very Vegas-night out.
But what exactly is this international man of mystery doing looking at his watch all night? At least, that’s what Spike Lee wants to know.
“This is no ordinary watch,” SPOT watch man says, as he brags about checking his stocks, buying a Rembrandt and even dialing into his horoscope.
According to Smartwatch News, the SPOT was “revolutionary, smart, and sexy — at least for technophile geeks. It was also a major commercial failure. The first SPOT Watch models were released to great fanfare in 2004, but new product development ceased only two years later.”
You can watch the ultra-cheesy ad for the SPOT watch unfold above.