Eat24, founded in 2008, serves 20,000 restaurants across 1,500 U.S. cities with its ordering app and website. The company had been a “Yelp Platform” partner, but now is under complete control of the restaurant review giant.
“Online and mobile food ordering is still in its infancy and restaurant and food searches are extremely popular on Yelp,” Yelp CEO Jeremy Stoppelman wrote in a blog post. “We believe that the acquisition of Eat24 will allow us to build a better, more seamless ordering experience for consumers that we can grow through 2015 and beyond.”
Shares of Yelp are up more than 6 percent today.
Eat24 is one of many companies building technology to help improve the food ordering experience, including Grubhub and an assortment of newer startups like Caviar, Munchery, SpoonRocket, Postmates, Peachd, Lish, and Bitesquad.
Eat24 has actually been working with Sidecar on a new delivery platform offered by the on-demand transportation company. Despite the acquisition, the partnership appears to still be intact.