To become a pro Instagrammer, getting eyeballs on your photos is one of the main challenges. Even if you have a lot of followers, your posts could get buried under hundreds of pictures of people’s lunches if you’re posting at 2 in the afternoon.
A study released by AdWeek and conducted by Mavrck shows that you may want to post your breakfast instead. It turns out that between the hours of 6 a.m. and noon, there aren’t many new posts showing up for people who constantly check their feeds.
In fact, less than 8 percent of posts occur in the morning. But the most popular time to post is at night. More than 35 percent of photos are posted after 6 p.m. In fact, the most popular posting hour is the first hour of the day, with 6.17 percent of posts occuring in the midnight hour. Perhaps people just can’t wait until the sun comes up to post their #tbt.
A surprising number of new photos are also posted in the first six hours of the day, with nearly 30 percent of posts landing before you even hit snooze.
Now that there are more than 400 million people on Instagram, timing your post can do a lot to make sure friends and family see it. And brands will value the data too. While Instagram has recently opened up advertisements to just about any brand, companies can get some free marketing by just posting at the right times.