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These ad campaigns jazzing up your food experience are getting better and better.

Not to be outdone by the Tray Typer, KFC’s Bluetooth keyboard that was part of a special campaign in Germany, Pizza Hut’s team at Ogilvy & Mather in Hong Kong devised this pizza box, called the Blockbuster Box, that turns into a movie projector.

It’s pretty simple and awesome. You get the special box, pop the lens into the hole built right into the box, scan the code and can play any video from your smartphone, as it’s happily perched nearby on the stand that comes with.

We’re starting to get a little jealous…isn’t it time we start to get some of this stuff in the States?

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