Spotify has streamed more than 25 billion hours of music, but now it’s expanding beyond songs with new podcast and video features. The streaming giant also announced today that it’s adding playlists for different times of day, like waking up or commuting.
Spotify’s new streaming video content will come from huge players in the entertainment world, including MTV, ESPN, Disney and Comedy Central. For example, Broad City clips and Vice News segments will stream to the new “video capsule.”
More custom, flexible playlists are coming to the streaming service as well through a new feature called “Now.” With selections of tracks for every part of your day, from waking up to working to relaxing at night, Spotify says it wants to be where you turn to for your daily soundtrack. It’s even adding podcasts to the mix for your commute.
With the Now feature, everything it tailored to your taste, so you won’t have to search through a range of playlists to find your preferred style. You’ll see a suggestion for an activity based on the time of day and Spotify will build the playlist based on your personal playlists and listening history.
Runners specifically are getting some love. Spotify is adding six custom tracks that conform to your running pace by analyzing data from your phone’s sensors. The songs are created by artists like Tiësto and are exclusive to Spotify.
The Now experience will roll out to iPhone users in the U.S., U.K., Germany and Sweden today with other markets and platforms coming soon. The running feature rolls out to iPhone users globally starting today.