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Marshawn Lynch will appear on the cover of ESPN’s first-ever eSports issue.

Beast Mode is coming to Call of Duty.

Seahawks running back Marshawn Lynch will play a villain in “Call of Duty: Black Ops 3” and is the first athlete to appear in the popular billion-dollar video game franchise.

ESPN has the details and a video that shows Lynch at the Activision motion capture studio in Los Angeles.

“I think the whole aspect of the game, is, you know, Beast Mode,” Lynch said.

ESPN reporter Sam Alipour noted that Lynch started playing Call of Duty at the University of California-Berkeley and now plays daily.

“I’ve been in the Super Bowl, movies, music videos, Madden,” Lynch told ESPN. “But to have your own character in Duty is, I mean, it’s almost like you arrived.”

ESPN’s story on Lynch is part of its first “eSports issue” publishing next that will highlight the ever-growing world of competitive gaming, along with some other neat sports tech-related stories.

“Call of Duty: Black Ops 3” is set for release this November.

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